Email-Friendly Embeds for Ghost
An embed on the web. A card for the inbox.
Embeds are made for the web, but often fail in email. This tool gives you the right card for each place: the real embed on your site, a card with the same content in the inbox, and a few cards Ghost doesn't have at all.
How it works
Paste a link. Copy code that works everywhere Ghost can go.
Paste a link
A Spotify track, album, playlist, show or episode, a Bandcamp album or track, a SoundCloud track or set, an Instagram post or reel, a Bluesky or LinkedIn post, a Datawrapper chart, map or table, a Flourish visualization or story, or a PDF. The embed code works too.
Copy, then paste into Ghost
One copy puts the cards on the clipboard: the embed for the web and the card for email, or the one card. Paste on an empty line in the editor.
Confirm visibility
Chrome pastes each card with its visibility already set correctly; other browsers may need an extra click or two.
The email cards
What readers see in their inbox.
Spotify
 | Rites Of Passage (Expanded Edition) Indigo Girls |
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SoundCloud
 |
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Instagram, compact
indigogirlsmusicInstagram, tall
Bluesky
13
3
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Owwww, my head. Publishing on Ghost should mean that your content looks great in email, on web, on ActivityPub/social web, AND on Apple News, if you're using my Ghost->Apple News integration. This is super easy, as long as publisher stick to paragraphs and native images. Do publishers do that?…see more | |||
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| 9 reactions · 2 comments | |||
| View on LinkedIn |
Datawrapper
Flourish
Author bio card
| Boo Radley Covers the afterlife beat for the Toolbox: haunted newsletters, the ghost in your embed, and why the inbox is the hardest room to get into. Reach the desk any time. The sheet is just for show. |
Small image and caption
 | Boo Radley, catching up on the morning edition before the afterlife beat gets going. Photo by the Toolbox. |
Image with text wrap
The photo floats on the side you chose, and the paragraphs you write in the Ghost editor flow beside it.
When the text runs longer than the photo, it carries on underneath, the way a magazine sets a picture into a column.
The end card marks where the wrapping stops. Whatever comes after it starts on a fresh line, at full width.
What it can do
The same content, wherever the post lands.
On your site
The real thing: Spotify's, Bandcamp's and SoundCloud's players, Instagram's, Bluesky's and LinkedIn's embeds, the interactive Datawrapper chart and Flourish piece, a PDF readers can page through, and a photo with your own text wrapped around it.
On the social web
Ghost's ActivityPub readers get the web version of your post. The Spotify, Bandcamp and SoundCloud players play there and the LinkedIn post and Datawrapper chart show; Instagram, Bluesky and Flourish embeds can't run, so their cards stand in, and a wrapped photo sits above its text.
In email
Where embeds never load, the cards do the job: a Spotify-style bar with cover art and a play button, a Bandcamp card with the cover, a buy link and a play button, a SoundCloud card with the artwork, a waveform and a play button, the Instagram, Bluesky or LinkedIn post as its embed looks, the chart or Flourish piece as a picture, the PDF's first page with a download line, and the three image layouts as designed.
In Apple News
With the Apple News integration, every card becomes a native component: Apple's own Instagram embed, the Bluesky and LinkedIn cards rebuilt from their posts, the chart as a picture linked to the interactive one, the Spotify bar, the PDF's first page, and the image layouts, with a real text wrap on iPad and Mac.
Pricing
Free.
Email-Friendly Embeds is on the free tier — no card required — alongside the rest of the toolbox on simple, fair pricing.
Make a card